ABOUT US

OUR STORY

At University of Beer “UoB” Our idea of relaxation is enjoying a quality brew with genuine people, so in 2012 we created a beer lover’s paradise for that exact purpose.

 

Our passion is beer. We believe that every craft beer has a story to tell and take great pride in showcasing the diverse and extraordinary works of America’s small and independent breweries, especially those from our local communities.

Each location features a colossal number of draft lines with beers, carefully selected to ensure a wide variety of styles--both popular and niche--and a sampling of the best local beers unique to the area. When a keg is empty, we replace it with something completely new to ensure that every visit to UoB is a unique experience.

UoB bartenders are Cicerone Certified Beertenders, a credential which ensures that the team member serving your beer is fully trained on the fundamentals of beer styles and flavors, proper pouring technique, and how to care for our equipment to ensure our guests are enjoying their beer as it was intended to be served by the brewmaster who created it.

 

OUR MISSION

Craft beer teaches us that true excellence is found in small details. To that end, we have made it our mission to provide the most compelling craft beer experience possible by perfecting the simple touches that distinguish exceptional dining and drinking. We accomplish this by paying careful attention to the many subtle but very real, human reactions that are all too often overlooked in the hospitality industry.

OUR CORE VALUES

Our core values embody our culture, spirit and dedication to providing the most compelling craft beer experience. They influence every decision we make to ensure our guests can revel in the extraordinary works of local craft brewers.

EXCELLENCE IS IN THE DETAILS

Excellence is found through refinement of small details.

THERE IS ALWAYS ROOM FOR IMPROVEMENT

Perfection is never reached but perpetually worked towards.

TAKE RESPONSIBILITY

Growth cannot occur if responsibility is not taken.

COMPLAINTS ARE OPPORTUNITIES IN DISGUISE

Complaints are a result of expectations that need to be met.

LEARN SOMETHING NEW EVERYDAY

Continue to learn and grow with the company each and every day.

LEAVE THINGS BETTER THAN YOU FOUND THEM

Strive to improve everything around you, make an impact on the people around you.

 
Locations

916.918.8048

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